PropellerAds, a global leader in performance-driven advertising, has launched a groundbreaking solution for crypto and blockchain advertisers: ​native ads within Telegram Mini Apps. This innovation leverages Telegram’s rapidly expanding ecosystem, particularly its integration with the TON blockchain, to deliver targeted campaigns to crypto-savvy audiences. With flexible pricing models, advanced targeting, and seamless user experiences, this initiative marks a pivotal shift in Web3 marketing strategies.

​1. Native Ad Formats Designed for Telegram’s Ecosystem

PropellerAds’ new offering integrates ads directly into Telegram Mini Apps, lightweight applications that host services like crypto wallets and DeFi platforms without requiring users to leave Telegram. Key ad formats include:

• ​Interstitial Ads: Full-screen ads displayed during natural app transitions (e.g., between game levels).
• ​Task-List Placements: Reward users for completing actions (e.g., signing up for a crypto exchange).
• ​Banner Ads: Contextual ads embedded within app interfaces.
  These formats align with crypto users’ behavior, who are accustomed to earning tokens through engagement-driven platforms.

​2. Targeting Crypto Audiences in High-Adoption Regions

The solution focuses on regions with strong crypto adoption, including ​Europe (CIS countries), India, and Africa, where Telegram’s user base is rapidly growing. PropellerAds’ advanced targeting capabilities allow advertisers to segment audiences by:

• ​Device Type (mobile vs. desktop)
• ​Language and Geolocation
• ​In-App Behavior (e.g., interactions with blockchain-based games)This precision ensures campaigns reach users already engaged with crypto-related activities.

​3. Crypto-Friendly Moderation and Budget Flexibility

Unlike traditional platforms like Google Ads, PropellerAds offers a streamlined approval process for blockchain projects, eliminating the need for intermediaries. With a ​minimum deposit of $100, advertisers can launch campaigns across Telegram Mini Apps and scale using:

• ​CPA Goal Bidding: Optimize for specific actions (e.g., wallet sign-ups).
• ​Auto-Creatives: AI-generated ad variations to maximize engagement.
• ​Machine Learning Tools: Real-time optimization for ROI.

​4. Synergy with Telegram’s TON Blockchain

Many Telegram Mini Apps operate on the TON blockchain, creating a natural fit for crypto advertisers. Users already familiar with TON-based wallets and tokenized rewards are more likely to engage with promotions for DeFi platforms, NFT marketplaces, and play-to-earn games.

​5. Case Studies and Vertical Applications

PropellerAds has already partnered with:

• ​Crypto Wallets: Driving installations through task-based rewards.
• ​Educational Apps: Promoting blockchain courses via interstitial ads.
• ​Telegram Channels: Amplifying visibility for crypto news platforms like Just News.
  This versatility extends to sectors like finance, gaming, and tokenized sweepstakes.

Conclusion
PropellerAds’ integration into Telegram Mini Apps bridges the gap between crypto projects and engaged audiences, offering a cost-effective alternative to traditional ad networks. By combining Telegram’s Web3-ready ecosystem with performance-driven tools, this solution empowers advertisers to tap into a $1.3 trillion crypto market with surgical precision.