Introduction
Telegram’s advertising ecosystem has evolved significantly by 2025, offering diverse formats like native ads in mini-apps, sponsored posts, and channel promotions. This guide breaks down Telegram ad costs, explores pricing models, and shares actionable strategies to maximize ROI. Whether you’re promoting crypto projects, e-commerce, or SaaS, learn how to budget effectively and leverage Telegram’s 1.2 billion+ user base.

1. Native Ads in Telegram Mini-Apps: Cost-Effective Engagement
Native ads blend seamlessly into Telegram’s mini-apps (e.g., clicker games, entertainment tools), mimicking in-app content with banners or text. These ads cost ​**$0.10–$0.30 CPC**, ideal for app installs and lead generation.

• ​Pros: High engagement (CTR up to 4%), precise targeting (Premium vs. non-Premium users), and lower costs than traditional formats.
• ​Cons: Limited brand visibility due to subtle sponsorship labels.

2. Sponsored Telegram Ads: Brand Awareness on a Budget
Sponsored text ads (160 characters max) appear in public channels with 1,000+ subscribers. Costs range ​**$0.50–$2.00 CPM**, depending on niche and channel size.

• ​Pros: Direct links to channels/websites, broad reach across niches (e.g., crypto, education), and easy setup.
• ​Cons: No visual elements (images/videos), strict moderation, and generic targeting (no user data collection).

3. Channel Promotions: Flexible Pricing for Niche Audiences
Advertising in Telegram channels involves negotiated rates with admins. Prices vary widely: ​**$50–$500 per post** for channels with 10k–100k subscribers. Crypto and finance niches command premium rates.

• ​Pros: Customizable creatives (videos, carousels), high trust from engaged communities, and performance-based deals (e.g., revenue share).
• ​Cons: Manual outreach required, inconsistent ROI tracking.

4. Key Cost Drivers in 2025

• ​Audience Targeting: Premium users (active in paid mini-apps) cost 20–30% more.
• ​Ad Placement: Ads in trending mini-apps (e.g., Notcoin) cost $0.15–$0.40 CPC.
• ​Campaign Goals: Lead generation campaigns average $1.50–$3.00 per conversion.

5. Optimization Strategies for Lower Costs

• ​A/B Test Creatives: Rotate 3–5 ad variants to identify top performers.
• ​Leverage TON Blockchain: Use Toncoin (TON) payments for 5–10% discounts on ad platforms like RichAds.
• ​Blacklist Low-Performing Apps: Exclude apps with <2% CTR using analytics tools.

Conclusion
Telegram ads in 2025 balance affordability and precision, with native mini-app ads offering the lowest CPC and channel promotions delivering niche engagement. By aligning ad formats with campaign goals and leveraging Telegram’s Web3 ecosystem, advertisers can achieve scalable growth.