Telegram is becoming a primary platform for fashion brands to attract audiences, with the highest engagement growth recorded by Zolla (up 0.66%) and Colin’s (0.63%). Research shows brands effectively leveraging Telegram Ads turn it into a powerful channel for capturing attention.

Engagement Rate (ER) on Telegram outperforms VK’s equivalent, despite VK’s audience being 5.7 times larger—highlighting quality over sheer subscriber numbers. LIME saw the biggest subscriber surge (+208,300), driven by partnerships and blogger collaborations, followed by Love Republic (+72,100) and Finn Flare (+67,600). The “TVOE” brand boosted engagement through short vertical YouTube videos cross-promoted on Telegram.

Analysts note Telegram’s edge in direct, high-conversion interactions makes it ideal for retail growth amid marketplace strengths and weaknesses.

source: new-retail

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