In 2025, advertising in Telegram channels became about one-third more expensive, with the sharpest rise seen in the “News and Media” category, where the average price for a single integration tripled. The figures, based on MTS AdTech data, show that across all categories, Telegram ad prices grew by an average of 32%. Long-term integrations (a month or more) in news channels rose most dramatically, more than threefold on average. 

Mid and large personal blogs saw price growth ranging from 13% to 144%, while the “Marketing and Advertising” segment in micro and small channels increased by 48% to 135%. Overall reach of Telegram channels grew only 9% in a year, but personal blogs and media managed to offset media inflation with faster audience growth, including news microblogs (+700%) and mid-sized ones (+220%). Analysts expect total prices on the platform to rise another 15–25% in 2026, and over 30% in the news segment.

source: telecomdaily

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