Telegram, the cloud-based messaging and social media platform, is quickly becoming a strong but underutilized marketing channel for fintech and technology brands. With over 2.7 billion downloads and a monthly active user base exceeding 1 billion, Telegram offers unparalleled global reach and user engagement. 

Services such as Telegram Ads, mini apps, and built-in payment systems provide fintech companies with innovative tools to engage highly targeted, tech-savvy audiences. Its unique community features—public groups with up to 200,000 members and unlimited broadcast channels—enable brands to build loyal followings and disseminate content effectively. 

According to Telegram ad agency Magnetto, Telegram users are highly involved, opening the app around 21 times daily. This presents major opportunities for fintech businesses to expand brand visibility, attract customers, and drive conversions using native, interactive marketing strategies.

source: fintechnews.ch

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