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  • [2025.12.22] Telegram Vertical Video Views Cost 36% More in 2025

[2025.12.22] Telegram Vertical Video Views Cost 36% More in 2025

News Digest 2025-12-22 Create
NewsRussiaTelegramVideo

Telegram Vertical Video Views Cost 36% More in 2025

Telegram vertical video CPV rose 36.4% to 4.42 rubles in 2025; native formats, employee content, and domestic rivals like VK Clips drive growth amid surging ad spend.

Telegram News

source: dp

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Putin: Telegram’s Russia Issue Is Solely Legal Compliance

Putin says Telegram’s only Russia problem is law compliance, as users report December slowdowns and court fines the app 6M rubles for ignoring Roskomnadzor orders.

Content comes from: https://onlytg.io/telegram-news/putin-telegrams-russia-issue-is-solely-legal-compliance.html 

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    Telegram News

    Putin: Telegram's Russia Issue Is Solely Legal Compliance

    Russian President Vladimir Putin emphasized that Telegram faces only one problem in Russia: adherence to national legislation. This comes amid mass user complaints starting in December 2025 about service disruptions, confirmed by outage trackers like Sboy.RF, though Roskomnadzor denied imposing new restrictions. On December 18, Moscow’s Tagansky District Court fined Telegram Messenger Inc., along with […]

    Telegram Vertical Video Views Cost 36% More in 2025

    The average cost per view (CPV) for vertical videos in Telegram jumped 36.4% in 2025 to 4.42 rubles, according to Win2Win Communications. Short-form vertical videos have solidified as a key brand promotion format globally and in Russia, with campaigns now designed natively for this orientation rather than adapted later. Content increasingly uses recommendation-style formats like […]

    Telegram AI Ad Mentions Explode 329% to 244K Posts in 2025

    Mentions of artificial intelligence in Telegram channel advertisements exploded in 2025, reaching 244,000 posts—a 329% increase from the previous year—according to a joint study by Win2Win Communications and Telega.in. Analysis of over 1.5 million ad placements from 2022 to 2025 reveals a market shift: experimental AI references totaled just 4,200 posts in 2023 before jumping […]

    Ukrainians Quadruple Telegram Spending to UAH 30M Monthly Despite Ban Calls

    Despite ongoing pressure to ban Telegram in Ukraine, the platform saw explosive growth in 2025: Ukrainians increased payments fourfold to over UAH 30 million per month, from UAH 7 million in June 2024, according to monobank data cited in the Telemetrio study. While YouTube still leads total spending, Telegram shows the fastest growth. Ukrainian channel […]

    India Imposes Continuous SIM Binding on WhatsApp and Telegram to Fight Cyber Fraud

    India’s telecom ministry has ordered major messaging apps, including WhatsApp, Telegram, and Signal, to implement continuous SIM binding to tackle cyber-fraud losses that topped ₹228 billion in 2024. Accounts must stay linked to the active SIM card used at registration, and providers have 90 days to comply. On web and desktop clients, users will be […]

    Blogs, Video Channels, and News Aggregators Lead Telegram by Reach and Engagement

    According to a study by MTS AdTech and social media management service LiveDune, blogs, video-focused channels, and news aggregators generate the highest reach and engagement on Telegram in 2025. The analysis shows that Telegram’s monthly active audience in Russia has reached about 105 million unique users, with people spending nearly 50 minutes per day in […]

    Telegram Slowdowns Hit Russia, Sparking Throttling Suspicions

    From the start of this week, Telegram users in Russia have reported a surge in service disruptions, according to monitoring sites Downdetector and Sboy.rf. Complaints peaked on December 12 with over 2,500 reports, primarily about severe delays in loading media files like videos, photos, stories, images, and emojis. Many describe endless “connecting” states where feeds […]

    AlphaTON Lands 2.23 MW Sweden HPC Deal for Telegram AI Infrastructure

    AlphaTON Capital Corp, a firm building TON token reserves and Telegram ecosystem infrastructure, has inked a 60-month colocation agreement with atNorth AB for 2.23 MW of high-performance computing power at the Tier III-certified SWE01 facility in Kista, Sweden.  The deal, launching February 1, 2026, includes options to expand by another 2.1 MW, potentially supporting up […]

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