MTS and Beeline have entered a strategic partnership to enhance advertising capabilities on Telegram Ads. Their respective divisions, MTS Adtech and Beeline AdTech, will offer big data targeting services independently, allowing advertisers to reach audiences more effectively through Telegram.

The collaboration enables access to combined telecom data covering 60% of Telegram users in Russia. Advertisers can utilize geographic, interest-based, and other targeting options, along with advanced analytics such as Brand Lift and Sales Lift studies.

source: CNews

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