ROSTIC’S has introduced a new movie-themed Mini App in Telegram as part of its “Настроение есть!” marketing campaign in 2025. Aimed at Russian families and movie fans, the Mini App helps users pick a film aligned with their mood and suggests menu items to enhance home viewing experiences. The project, developed in partnership with Media Instinct Group, integrates food delivery seamlessly with the tradition of watching movies, fostering brand associations with warmth, joy, and togetherness. 

Telegram’s familiar interface and interactive capabilities allow users to explore a curated selection of films and order meals quickly, blending digital engagement with everyday entertainment. This approach positions ROSTIC’S as more than just a restaurant but a part of the family movie night ritual, deepening customer loyalty and brand relevance through clever app integration.

source: sostav

Keep an eye on the daily Telegram news from OnlyTG.