Russia’s Social Media Ad Shake-Up: 2025 Ban Sparks YouTube vs. Telegram Battle as Domestic Platforms Vie for Influence

Telegram News 2025-05-14 Create

Russian Deputy Anton Gorelkin predicts shifts in social media advertising as a 2025 ban on ads targeting “prohibited” platforms approaches. Currently, YouTube leads influencer marketing (47.9% share), followed by Instagram* (20%) and Telegram (19.8%). Gorelkin suggests Telegram may overtake Instagram*, while domestic platforms like VK must enhance analytics and recommendation systems to compete.

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