Advertising costs on Telegram for the B2B IT segment in Russia surged by nearly 120% in the first half of 2025, according to a study cited by Kommersant. The cost per subscriber reached 825 rubles, compared to 376 rubles a year earlier, while CPM for native promotion in IT channels rose to 16.2 thousand rubles.

This media inflation, which has climbed 457% since 2022, is largely driven by the ban on advertising in prohibited social networks and the introduction of a new online advertising fee. Additionally, Telegram’s growing popularity and reduced financial barriers for advertisers have intensified demand.

source: Telecom-Daily

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