Between April and May, average costs for lifestyle channel ads rose 2.5×. In sports channels with 30K–50K subscribers, rates jumped from 4,500 to 12,000 rubles, and “Celebrities and Lifestyle” from 2,300 to 5,800. Channels with 100K–500K subs saw “Psychology and Relationships” ads double to 21,100 rubles. Prices may climb 25–50% by end-2025 as advertisers shift budgets ahead of Russia’s new ad ban.

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