Advertisers’ spending on promotion within Telegram channels in Russia grew by 54% in the first half of 2025 compared to the same period last year, reaching 6.7 billion rubles, according to the Unified Internet Advertising Registry. 

The Association of Bloggers and Agencies (ABA) confirms this trend, noting increased advertiser interest in influencer integrations on Telegram. The largest revenue growth was seen by the Telegram channel “Krovavaya Barynya” by Ksenia Sobchak, up 42%. This surge is largely driven by the ban on Instagram advertising in Russia and migration of bloggers to Telegram, combined with rising ad costs within messenger channels. 

Experts predict influencer marketing placements on Telegram will continue to grow faster than the market overall, possibly by 40–50%. Meanwhile, the overall influencer marketing growth is slowing due to regulatory fees, mobile internet restrictions, and economic challenges.

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