Telegram has evolved from a messaging app into a full marketing ecosystem. New data from eLama and Telemetr show that a majority of advertisers on Telegram come from small businesses, with high perceived effectiveness of campaigns. 

Direct buys remain common, while larger brands explore Telegram Ads, bots, and special projects. Most advertisers spend modest monthly amounts, with a minority investing larger sums. The rise is partly due to restrictions on competing platforms and the platform’s expanding monetization tools, including micro- and nano-channel opportunities, which allow direct audience engagement with reduced intermediary costs.

source: Freepik

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