A study by Tribute platform reveals that Telegram bloggers’ income is expected to grow by 44% in 2025. Most notably, 74% of bloggers monetize their content via paid subscriptions to private Telegram channels, which is the most popular monetization method for copyrighted content in 2025.

The number of long-term subscribers (over three months) to paid Telegram channels is projected to increase 4.5 times, doubling the total paid subscriber base from 280,000 in 2024 to 586,000 in 2025. Additionally, 22% of creators regularly receive donations from subscribers for personal and professional projects. More than 2,000 creators are also selling physical, custom, and digital products on Telegram.

Top-earning content areas include self-development (409,873 RUB/month), psychology, finance, business, social topics, and fashion/beauty. The study analyzed anonymous data of over 50,000 creators from January to August 2025, compared to the same period in 2024.

source: retail

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