IT companies ranked media publications as the most effective brand development tool in 2025, with 88% of respondents voting for it, according to a survey of 210 Russian tech firms by AggreMarketing agency reported by CNews. Own events came second (87%) and participation in external industry events third (85%). Corporate websites with SEO ranked fourth (71%).

Telegram placed fifth overall (61%), but equaled media publications (71%) among B2C IT companies working directly with consumers. Young IT firms (under 3 years on the market) also rated Telegram highly as their second-most effective tool (73%) after media (80%). This highlights Telegram’s rising role as a direct, efficient channel for consumer-facing tech brands.

source: cnews

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