According to MTS AdTech platform data, Telegram became the first messenger to surpass 100 million unique users in Russia during the second quarter of 2025. This significant milestone underscores its dominant position in the Russian market.

Crucially, the study measured unique user behavior within the messenger application, not just distinct identifiers like phone numbers. An ML model was employed to analyze this active engagement.

This user-centric methodology provides a robust measure of Telegram’s actual reach and active usage across the country, solidifying its status as Russia’s leading messaging platform.

source: Telegram Info Channel

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