Telegram has launched a new campaign built around digital gifts themed on famous UFC fighters. As part of the promotion, the platform is holding a public auction where any user can bid for a UFC Mystery Box. Winners will receive a box containing a collectible gift linked to a well‑known UFC athlete, potentially including stars with roots in the Chechen Republic, such as Khamzat Chimaev. 

To support the initiative, Telegram has created a special channel with the short three‑letter username @ufc, a format only the messenger itself can assign. In addition, Telegram and the UFC are running a joint promotional activation at the Art Basel fair in Miami, featuring a giveaway with a total prize pool of 100,000 dollars.

source: kod

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