The Open Network (TON) has released the second installment of its marketing series, revealing essential distribution strategies for projects aiming to scale. The guide emphasizes strategic placement and partnerships to drive sustainable user growth after product validation.

Key channels highlighted include getting featured in the Telegram App Center, integrating with popular wallets like Tonkeeper, and being listed on third-party catalogs such as Ton.app. Additionally, leveraging quest platforms and forming strategic partnerships with complementary projects are identified as highly effective methods for gamified onboarding and user acquisition.

Success in this phase is defined by achieving steady discovery through these platforms and identifying the highest-converting channels. The full comprehensive strategy is available in the detailed article on the TON blog.

source: Toncoin Channel

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