Uzbekistan’s digital landscape is evolving in 2025 amid shifting demographics, rapid urbanization, and rising online engagement. With a population exceeding 37 million, a large share of which is young, demand for digital services and online communication remains strong. Internet penetration stands at about 87%, and mobile internet is the primary access method. YouTube continues to lead in reach, but profitability remains elusive in the Uzbek market. 

A new trend is emerging as local cinemas and video services gain traction, with more content being consumed on these platforms, creating fresh opportunities for brands targeting local audiences. Telegram has become a cornerstone of online communication in Uzbekistan, boasting about 25 million users and accounting for roughly 76% of internet users. The platform’s nationwide reach makes it a critical element in media strategies and advertising campaigns.

source: Wunder Digital

Keep an eye on the daily Telegram news from OnlyTG.