A VTsIOM study (518 Russians aged 18-35) reveals 61% prefer online communication over in-person meetings (33%), with a 45% gap among 18-24-year-olds. Youth average 9 hours daily on social platforms, led by Telegram where 28% spend 5+ hours. Memes dominate content preferences, while 85% actively engage via reactions/shares. Half use memes daily, and content quality outweighs visual design.

source: Инк

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