Search engines, primarily Yandex, are now indexing Telegram channels more aggressively, driving browser clicks to over 20% of channel traffic. Yandex accounts for 90% of impressions, with Google covering 10%. Link impressions rose from 1.7 thousand early last year to 3.7 thousand in December. In 2025, users clicked through to Telegram over 3 million times daily. Transactional queries led at 7.6 million in 2024, followed by 2.2 million navigational queries.

source: Вечернем Санкт-Петербурге

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