Yandex has opened its Telegram channel advertising exchange to all advertisers in July 2025 after limited testing. The platform enables precise manual selection of channels for targeted ad placements, replacing previous automated systems. Advertisers pay per 1,000 views (CPM) at rates set by channel owners.

Telegram channel owners gain new monetization opportunities through the exchange, accessible via Yandex Advertising Network. The service connects brands with channels featuring audiences up to 1.8 million subscribers across Russia and neighboring markets. This launch capitalizes on Telegram’s significant reach, exceeding 87 million monthly users in Russia according to recent Mediascope data.

source: CNews

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