Telegram recently rolled out two important features—Direct Message and Suggested Posts. For full details, see https://telegram.org/blog/checklists-suggested-posts

In brief, Direct Message lets channel subscribers send direct messages to channel owners by paying with Telegram Stars, serving as a new form of donation that expands creators’ revenue streams.

Suggested Posts are essentially a type of Direct Message where subscribers pay to have their posts published directly in a channel. This is a paid posting feature that automates audience submissions, making it easier for channel admins to manage community contributions.

Why Suggested Posts Matter

As we discussed in the recent Checklist update, Telegram is reinforcing its vision of “community co-creation.” Suggested Posts will have a big impact on channels that accept audience submissions by fully automating the process, streamlining community management.

A New Advertising Model

Suggested Posts also introduce a new advertising channel: creators enable subscribers to promote themselves within the channel, while creators receive donations and Telegram earns a share through Stars. This creates a win-win-win situation for all parties. Unlike traditional Telegram ads that require payment in TON tokens via ads.telegram.org, Suggested Posts offer an alternative method to advertise using Stars.

Overall Impact

Telegram’s recent updates are very active, energizing communities and encouraging more users to participate in content creation. At the same time, they broaden creators’ monetization options. We look forward to seeing how Telegram continues to evolve and improve these features.