Dmitry Trunov, Development Director at Agenda Agency, told Sostav that Telegram’s growth stems from its simplicity, robust monetization tools and relief from ad fatigue. He praised AI+creativity workflows using GPT and Stable Diffusion, warned of high CPA and complex ad thresholds, and predicted new video and streaming formats. Key 2025 metrics will be engagement, CPA and retention. He expects a 30–35% ad‑budget shift to Telegram and urges non‑standard, AI‑powered content.

source: Sostav

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