Telecom operator Megafon and advertising group SA Media Group have formed a strategic partnership to develop targeted advertising tools within Telegram Ads, aiming to enhance promotional opportunities on the platform. Combining Megafon’s big data technology with SA Media Group’s agency expertise, the collaboration focuses on optimizing and scaling existing advertising products. 

The new targeting system enables advertisers to select audiences from Megafon’s subscriber base using demographic data, geolocation, behavioral patterns, consumer preferences, and more. Audience segmentation is powered by the analytical capabilities of Megafon’s Target platform, which processes anonymized data to create relevant audience groups for campaigns. This partnership seeks to provide advertisers with precise targeting options, blending performance-driven advertising with brand-building potential, facilitating effective campaigns on Telegram’s rapidly growing user base.

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