Telegram Ads now supports in-chatbot advertising, enabling brands to target engaged audiences with promotions for channels, posts, mini‑apps, and profiles at a minimum €1 CPM. Advertisers can feature their channel avatar (+30% CPM), customize titles and descriptions (160 characters), and select up to nine specific bots for placement. While “add similar bots” expands reach, geo‑targeting isn’t available. Bot ad spend in Russia could exceed ₽1 billion by 2026.

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