The Мороженое channel, which translates to “Ice Cream,” is a Russian-language platform dedicated to contemporary marketing, media, and advertising industry insights. Its core objective is to disseminate high-quality content on current marketing strategies, media innovations, and advertising advancements.

The channel functions as a comprehensive resource for marketing specialists, business executives, and digital strategists aiming to stay at the forefront of industry developments. Its offerings include in-depth analyses of viral marketing initiatives, case studies of effective brand positioning, and discussions on emerging technologies transforming the advertising ecosystem.