Ты в тренде или уходи is a Russian-language Telegram channel positioned as a premier authority in the identification and analysis of internet trends, digital culture, and innovative marketing strategies. Its name—”Trendsetter”—conveys a proactive role in not only monitoring trends but also influencing and shaping them.

The channel’s primary objective is to deliver state-of-the-art insights into ongoing developments within the digital ecosystem, with a particular focus on nascent trends poised for rapid growth. Differing from traditional trend aggregators that merely compile popular phenomena, @trendsetter strives to enable its audience to be among the first to recognize and leverage emerging shifts in online culture, social media dynamics, and digital advertising innovations.