Чё по трендам is a Russian-language channel focused on digital trends, internet culture, and next-generation marketing . The channel positions itself as a community for entrepreneurs, beginners, and “smart people” who want to stay ahead in the rapidly evolving digital landscape .​

The channel’s primary mission is to provide comprehensive coverage of digital trends, internet phenomena, and innovative marketing approaches. Unlike many trend-focused channels that simply report on what’s popular, @trendswhat aims to provide deeper insights into why certain trends emerge and how businesses can leverage them effectively. The channel’s description specifically mentions it’s “the one and only channel about digital, internet trends, and next-generation marketing” , positioning itself as a unique voice in the crowded digital content space.​