The Сегодня в тренде channel, also known as “Сегодня в тренде” (Today in Trend), is a Russian-language platform dedicated to digital trends, internet phenomena, and next-generation marketing . This channel positions itself as a comprehensive resource for business professionals, beginners, and “smart people” looking to understand and leverage the latest digital developments .​

The channel’s primary mission is to provide daily insights into what’s trending in the digital world, from viral social media campaigns to innovative marketing strategies. Unlike many trend-focused channels that simply list popular items, @trends aims to provide deeper analysis into why certain trends emerge and how they can be applied in business contexts.​